How you can benefit from advertising in New Zealand Company Vehicle
New Zealand Company Vehicle reaches key people in fleet buying and management and presents key information to them in a concise, business-like manner. It gives you a cost effective means of reaching the fleet market, A market that accounts for a huge 80% of new vehicle sales in New Zealand.
Can you afford not to target this sector?
It is a magazine for business executives managing a vehicle fleet, not car enthusiasts, produced by a team who understand the needs of the fleet operator and aim to tailor the magazine to meet these needs. The readers are the executives responsible for managing the company’s fleet. In most companies this is a senior decision maker typically the General Manager or Financial Controller. New Zealand Company Vehicle reaches the operators of a large pool of existing vehicles who need parts, repairs and services.
The Magazine:
The Magazine is produced in a glossy A4 format in a four-colour. The distribution is a mixture of controlled circulation addressed to specific named individuals and a growing paid circulation. Our readers average fleet size is 29 vehicles, giving you a potential market of more than 145,000 fleet vehicles!
Contents:
New Zealand Company Vehicle covers a range of topics of interest to the company vehicle buyer and manager. The magazine is a concise, regular reference on automobile matters. Articles are kept short and specific to give managers the information they need without having to wade through masses of material. The concurrent advertising by manufacturers, dealers and suppliers gives the reader a source for more detailed information if required.
Contents include:
- News of interest to fleet managers including model changes, industry appointments and legislation.
- Articles on new models, road tests and reviews of cars, vans and utilities.
- A market review of a specific group of vehicles (vans for example).
- A technically based or accessory feature, written to be understood by a fleet manager.
- A fleet management feature.
- Executive Car section:
- Tests and news about executive cars (generally those with a list price of over $70,000 Inc GST) are grouped into this section
Staff:
The Publisher and Managing Editor is Cathy Parker, who has been involved in the company and corporate vehicle market for more than 30 years. This included five years as operations manager for Fleetlease and its fleet management company Nafa Asset Management, running a fleet of 10,000 vehicles. Cathy has a BE (Hons) in mechanical engineering. The Automotive Group Sales Manager is Dan Prestige.
Background:
New Zealand Company Vehicle commenced publication in 1992, and is published by Adrenalin Publishing Limited, of Auckland, who also publish NZ4WD magazine, Motor Equipment News, NZBusiness, Exporter, DEMM Engineering & Manufacturing and BeautyNZ.
