COVER STORY
Business in the eye of the beholder
Whether its politics, business or sport, for serial entrepreneur, iron man and brand boffin Geoff Matthews it’s all about perception… and having the courage to get the job done. For Matthews, business is all about brand strategy, which in turn, is about how the world sees your business, your products, and your place in ‘their world’. Lesley Springall offers a rare insight into how this entrepreneur ticks.

FEATURES
Controlling the cashflow cycle
How would you prefer your cashflow? An intermittent trickle or a steady stream?
Patricia Moore consults the experts to help business owners improve their cashflow management.

Gathering mobile momentum
The smartphone is altering tomorrow before it even arrives – changing forever the way businesses connect and communicate. Kevin Kevany looks at the new age of business communication in a world of mobile workforces and anytime, anywhere connectivity.

Learning from success
At the Tomorrow’s Business Forum in Queenstown in September, Dick Smith and 2011 Young New Zealander of the Year Sam Johnson questioned established norms holding back business progress. Simon Harvey reports.

Mentoring by design
Peter Boyes talks to the owners of boutique Auckland design agency Mount Deluxe, who are sold on the power of business mentoring.

ACHIEVERS
Transitional times
Splice Group is a Wellington-based business that’s growing fast – so fast they’ve just appointed a new CEO to manage the pace and direction.
Sticking to the game plan
Twelve-year-old company Total Sport is booming from the effects of better planning and bolder decision-making. Glenn Baker asks founder Aaron Carter why it took so long.
By invitation only
Once’It is an online shopping site that launched just over two years ago and is on track to turn over $3 million this year.