COVER STORY
How to reinvent a business
It’s said that necessity is the mother of invention. In business, the necessity to stay trading profitably, plus the relentless waves of new technology, creates the need for constant reinvention. This guide to business reinvention includes a classic Hamilton success story.

INSPIRATION
Op-shop ‘til you drop
Designer Wardrobe is a thriving online business that grew out of a Facebook group. Today it has more than 40,000 members.
Scope for growth
Webscope’s a great example of how a merging of skill-sets and a collaborative team culture can produce successful client outcomes.
Toasting success
By combining their winemaking and marketing expertise and staying small, the Schwarzenbachs created award-winning Blackenbrook Wines.

FEATURES
Giving wings to business risks
Engineer-turned-serial angel investor Jayesh Parekh explains why an entrepreneurial mindset is important for business growth.
More output, less frustration
Improved business productivity is all about updating your hardware, software and ‘chairware’.
No more filing monkeys
IP protection should be a means to add value to a business, not just for attracting investment but also as a revenue generator, says Rachel Colley.
Hail, the great communicator
Dunedin-based start-up Hail is a one-stop shop for getting content into the marketplace.
Taking time out from business
NZBusiness reveals the holiday strategies of five successful business owners.
Biz Interview: Patrick McVeigh
ATEED’s GM-Business, Innovation & Skills shares his enthusiasm for Auckland’s economic initiatives.
Getting your affairs in order
In the event of your sudden death, how would your business manage? Sue Dwan discusses the unthinkable.