BUILDING A SOLID BRANDING PLATFORM:What’s in a brand? Just marketing hype or a valuable business tool in changing times? John Scandrett reports on a leading South Island cheese brand.
RACING THE CLOCK: The FAST Pitch Event Series final gave ten entrepreneurs just 60 seconds each to pitch their idea to the judges. NZBusiness was there to witness the outcome.
CHECK FIRST, INVEST SECOND: Elena Szentivanyi explores why it’s so crucial to thoroughly research the availability and suitability of your trade mark and not limit the search to New Zealand if you want to take your brand overseas.
10 STEPS TO BECOMING POSITIVELY PROACTIVE: Janice Davies explains how and why you must keep your attitude positive during business challenges.
DON’T BE LEFT HOLDING THE BABY: Product liability on imported goods could put the health of your business at serious risk. Insurance specialist Glen Riddell issued a strong warning at a recent liability symposium.