COVER STORY
GATEWAYS TO THE NEW INDIA
India – colourful, chaotic; a nation of incredible contrasts and the world’s largest democracy, with more than 1.2 billion consumers. Exporter looks at one of New Zealand’s biggest trade opportunities of the century.

FEATURES
SEA CHANGE FOR SEA FREIGHT
These are challenging times for shipping companies worldwide as they grapple with profitability and over-capacity issues.
THE POWER OF THE STORY
Rebecca Smith highlights the value of talking about where our products and services come from in overseas markets.
Q&A: HOST WITH THE MOST
International education is our fifth-largest export industry. Tasked with marketing New Zealand as a destination is Education New Zealand GM international, Peter Bull.
RISK AND REWARD
Managing export risk is all about arming yourself with the right knowledge, reports Donovan Jackson.
DRUPA BOUND
Attending Düsseldorf’s 2016 drupa trade fair are three leading participants in New Zealand’s print, packaging and paper sectors. They share their expectations with Exporter.

MARKET INTELLIGENCE
SLOWLY DOES IT IN SOUTHEAST ASIA
With distributors having to adjust to slowing consumer demand, Kiwi F&B exporters must now be even more diligent in their approach.
FOUR HATS IN SAN FRANCISCO
Two years ago Pam Ford went to San Francisco to cement America’s Cup connections. She talks about her progress and her impressions of the US opportunity.
A SAVVY MARKETER’S GUIDE TO CHINA
Grant Baird offers some Beachheads advice on China’s F&B market.

EXPORTER PROFILES
MAKING IT ACROSS THE TASMAN
Eight years ago The Greenstone Drinks Co. was a start-up marketing iced tea with distinctive grass-covered vehicles. Today it’s focused on new products.
IN FINE SHAPE
Glasshape is an export firm literally going places with its specialist glass solutions. A $3 million upgrade is now growing this family business even further.
PAVING A NEW HORIZON
Horizon International has been a name synonymous with paving for decades. Today it supplies both sides of the Tasman.