COVER STORY
SERVING SCIENCE
Michael Macknight is CEO and founder of Dunedin-based Adinstruments; inventor of the Powerlab, and over almost 30 years has steered a celebrated global business. A science-to-commerce story with so many powerful lessons.

FEATURES
GETTING BRAND-READY FOR EXPORT
Lucy Wildman highlights the importance of identifying your brand’s DNA and creating an authentic customer brand experience.
FINANCE WITH CONNECTIONS
Exporter looks at how comprehensively the financial services industry supports our exporters.
IN WITH THE CROWD
Snowball Effect’s Shaun Edlin talks about the popularity of crowdfunding as a capital raising platform for exporters.
RELATIONSHIP BANKING WITH CHINA
Exporter puts the questions to Dr Murray Horn, China Construction Bank Group board director, following the bank’s establishment in New Zealand.
RECIPE FOR SUCCESS YOUR BEST KEPT SECRET?
Looking beyond just protecting your turf and competitive edge, patents can be used proactively to build business opportunities and further growth.
INCOMING: AN UPDATE FOR IMPORTERS
Daniel Silva comments on the latest news headlines impacting on export trading companies.

VIEWPOINT

MARKET INTELLIGENCE
CHINA WIDENS ECONOMIC INFLUENCE
Noel McNamara explains what Beijing’s ‘One Belt, One Road’ means for Kiwi exporters and global trade.
ASSESS, ADJUST, ADVANCE
Nada Young delivers some insightful F&B market validation advice for exporters targeting Southeast Asia.
AN OPPORTUNITY STILL KNOCK’N
Rod MacKenzie looks back on ten years of focus on Hong Kong, and considers the opportunities that still abound.

EXPORTER PROFILES
PEDALLING EFFECTS
It’s a classic Kiwi ‘garage to world-stage’ business success. Worldwide sales of Red Witch guitar effects pedals are expected to skyrocket.
A POLISHED PERFORMANCE
Wyma’s vegetable washing and polishing technology has been steadily gaining ground in export markets.