New Zealand Company Vehicle
How you can benefit from advertising in New Zealand Company Vehicle
New Zealand Company Vehicle reaches key people in fleet buying and management and presents key information to them in a concise, business-like manner. It gives you a cost effective means of reaching the fleet market, A market that accounts for a huge 80% of new vehicle sales in New Zealand.
Can you afford not to target this sector?
It is a magazine for business executives managing a vehicle fleet, not car enthusiasts, produced by a team who understand the needs of the fleet operator and aim to tailor the magazine to meet these needs. The readers are the executives responsible for managing the company’s fleet. In most companies this is a senior decision maker typically the General Manager or Financial Controller. New Zealand Company Vehicle reaches the operators of a large pool of existing vehicles who need parts, repairs and services.
The Magazine is produced in a glossy A4 format in a four-colour. The distribution is a mixture of controlled circulation addressed to specific named individuals and a growing paid circulation. Our readers average fleet size is 29 vehicles, giving you a potential market of more than 145,000 fleet vehicles!
New Zealand Company Vehicle covers a range of topics of interest to the company vehicle buyer and manager. The magazine is a concise, regular reference on automobile matters. Articles are kept short and specific to give managers the information they need without having to wade through masses of material. The concurrent advertising by manufacturers, dealers and suppliers gives the reader a source for more detailed information if required.
- News of interest to fleet managers including model changes, industry appointments and legislation.
- Articles on new models, road tests and reviews of cars, vans and utilities.
- A market review of a specific group of vehicles (vans for example).
- A technically based or accessory feature, written to be understood by a fleet manager.
- A fleet management feature.
- Executive Car section:
- Tests and news about executive cars (generally those with a list price of over $70,000 Inc GST) are grouped into this section
The Publisher is Cathy Parker, who has been involved in the company and corporate vehicle market for more than 17 years. This included five years as operations manager for Fleetlease and its fleet management company Nafa Asset Management, running a fleet of 10,000 vehicles. Cathy has a BE (Hons) in mechanical engineering. The Managing Editor is internationally-awarded journalist John Oxley, with experience in business, automotive and motor sport journalism. John was for more than 10 years Editor and later Publisher/owner of the 40,000 a month circulation Company Motoring magazine in South Africa. Robert Barry is Editor-at-large, and all three are members of the NZ Motoring Writers Guild. The Automotive Group Sales Manager is Dan Prestige.
New Zealand Company Vehicle commenced publication in 1992, and is published by Adrenalin Publishing Limited, of Auckland, who also publish NZ4WD magazine, Motor Equipment News, NZBusiness, Exporter, DEMM Engineering & Manufacturing and BeautyNZ.
Advertising Sales Manager Automotive GroupMotor Equipment NewsNew Zealand Company VehicleNZ4WD
Dan is the Sales manager for the Automotive group titles.DDI 09 477 0361
Managing EditorMotor Equipment NewsNew Zealand Company VehicleNZ4WD
John Oxley is Editorial and Production Manager of the Adrenalin Automotive and Engineering Group, and managing editor of NZ4WD magazine and NZ Company Vehicle magazine. As such he has oversight over editorial policy and standards as well as the day-to-day management of production of the magazines.DDI 09 966 1393
EditorMotor Equipment NewsNew Zealand Company Vehicle
Robert Barry has been a journalist and motoring writer for more than eight years. Within the Adrenalin team he contributes to NZ Company Vehicle and NZ4WD magazine as well as being the editor of Motor Equipment News. A qualified NZQA journalist Robert is also the Secretary of the NZ Motoring Writers Guild Inc.09 477 0367021 784 771