Adrenalin

The New Zealand Export and Trade Handbook is an instruction book not a theory book. It is a popular international guide to doing business with New Zealand. Updated and reviewed annually, it provides a wealth of specialised information relevant to New Zealand’s export/import industry.

The contents of this publication cover the most important aspects of export and import management and detailed information to help the exporter in today’s market. For new entrants to the field, it is guaranteed to take much of the frustration out of being a novice by dramatically reducing the length of the learning curve.

The publication provides information on International Trade, Export / Import Management, Sales and Marketing, Freight and Logistics, Airfreight, Seafreight Finance, Insurance, Customs, Taxation, Packaging and Labelling, Legal, Online Business, Communication Technology, and a Help Desk which includes education, networking and government assistance.

It is distributed to 3500 businesses involved in exporting from New Zealand and is available in printed format and also digitally on the Zinio platform.

The New Zealand Export and Trade Handbook is published by the team at Adrenalin Publishing who also publish Exporter magazine and NZBusiness magazine led by editor Glenn Baker.

Editor’s Note
Message from the Minister of Trade
Message from Export NZ Chair

1. International Trade
The risks of international trade, liberalisation, free trade agreements, why exporting matters, 5 C’s of exporting, documentation, networking/support groups, trade statistics.

2. Export Management 
International market research, market positioning, distribution, market representation, price setting, strategic planning, shipping, export regulations, passing risk, security, cultural awareness, international trade documentation.

3. Import Management
Import statistics, insurance, freight, finding a partner, writing a business plan, support agencies, choosing a banker, choosing a trade lawyer, choosing a freight & logistics provider, choosing an insurer, import regulatory organisations.

4. Freight & Logistics
The role of the freight forwarder, choosing a freight forwarder, getting your goods to and from port, air freight, air freight container sizes, air freight capacity in
New Zealand, aviation security, exporting to Australia.

5. Sea Freight
Industry overview, port rationalisation, freight rate transparency, tips for using sea freight, tips for using freight forwarders, tips for using shipping lines,
understanding the terminology, shipping services to and from New Zealand.

6. Customs
The Tariff of New Zealand, electronic data interchange, export clearance requirements, FAQs, ensuring early collection of documents, importer’s checklist.

7. Finance
How banks can help exporters, the impact of international trade on cashflow cycle, credit risk, foreign exchange risk, cashflow risk, New Zealand Export Credit Office.

8. Insurance
Marine cargo insurance, product liability and risk insurance, trade credit insurance — why have it, what it will cover, what to look for, what to tell your insurer.

9. Taxation 
Income tax, operational approaches, legal structure, e-commerce, business expenditure, foreign exchange, transfer pricing, thin capitalisation, GST/VAT.

10. Intellectual Property
Competitive edge and intellectual property, investing in intellectual property-led market research, and both export-specific and importer-specific intellectual property issues.

11. Legal
A look at the key legal and tax issues surrounding the different structures available when entering new overseas markets.

12. Sales & Marketing
Creating an export marketing plan, setting prices, choosing a promotions approach, trade shows, branding, marketing tools, sales presentations, sales and pricing.

13. Online Business
Online customer expectations, website development, shaping the offer, tips for selling online, going global, social media and online marketing.

14. Packaging & Labelling
Packaging design, environmental issues and labelling, barcodes, dangerous goods and hazardous substances classification and labelling, transport of dangerous goods.

15. Communications Technology
An explanation on how Telecom’s break-up and the events surrounding it will quickly have an impact on New Zealand’s exporters.

16. Helpdesk
Directory of bilateral business councils, Government departments, not-for-profits and import/export-related education providers.

Glossary
Air cargo terminology, Incoterms and other shipping terms, trading jargon.